Betterbit is a tech startup based in Beijing, and it’s a new company that focuses on Fintech technology landing and implementation. My co-worker, UI designer @GuannanCao collaborated with me on this project for making their visual identity system. Our client has requested that they would want to have the idea of technology, business, finance and bitcoin to be represented in the logo and the visual identity system. After discussions and countless revisions, here’s the final visual identity that was approved by the client.
