ICHIBAN Skincare is a beauty clinic in Beijing that aims to bring innovative Japanese beauty technology and sincere service to Chinese customers.

ICHIBAN identifies itself as a unique beauty clinic in Beijing, unlike many other beauty clinics that focus more on younger generations, it focuses on a comparatively mature age group.

They offer daily skincare programs that help customers sustain and improve their skin conditions; moreover, they have clinical level of beauty programs which brings innovative beauty technology into the Chinese market.

A sense of minimalism is expressed through the brand identity, and I mostly use neutral colors to echo with the clinic’s aiming goal -  bringing the natural aspect of yourself with the help of the innovative Japanese beauty technology. The primary geometric visual elements being used for the brand is the organic rounded shape from the ICHIBAN’s characters. 

The visual identity takes the brand’s name, ICHIBAN, which means No.1 in Japanese, as the main logotype for the brand, with a curve underneath representing a female’s body curve as well as the customers’ smile. The traditional serif Japanese typography being created for the logo with rounded edges and organic shapes brings a natural perspective toward the overall design language.

We help you to bring the most natural and beautiful aspect of you to yourself

- ICHIBAN SKINCARE

Neutral beige color is the main tone I set for the visual language for ICHIBAN to have a clear reference to Zen. Unlike other vivid skincare brand, it’s more subtle, quiet, and mature. Photography plays a main role in the visual identity, we arranged photo shooting sessions for their brand images, then the photo assets are used in menus, promotional materials and other online campaigns. All the shooting photos are monotoned in order to be consistent with the visual identity.